![]() the consumer needs a specific size then make it abundantly clear in the images.ĭIY and Home Improvement, is a case in point. If these attributes are fundamental to the purchase decision e.g. ![]() ![]() Give customers a feel for what the product looks like (front and back) – it sounds obvious, and it is, but it’s also crucialġ: Are Size, Colour or Shape Important to the Purchase Decision? What does a Great Product Image Look Like? A good conversion rate is extremely important as it boosts organic search rankings which leads to more sales! Great imagery increases conversion rate.A listings without images won’t be indexed by Amazon’s search engine OR listed in any browse categories.Once you understand the underlying principles you can apply them to any product and improve your sales.īefore we jump into the recommendations, let’s first summarise why images are so crucial. The key difference, which I present below, is to explain the principles behind great Amazon images. In this post I share the basic tech specs and how to measure whether images are improving listing conversion rates. Getting advice about how to create awesome imagery that converts can be a challenge. Each product has a different message to convey. The problem is that products come in all shapes and sizes with there own selling points. Amazon make a point of stating the case for good images. We all know that images are a crucial part of a high converting Amazon product detail page.
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