![]() Microsoft is making a bold move by introducing a new browser, and no matter how much it pleases the dev nerds like you and me, they need to make this transition as easy as possible for the rest of the world who just wants to know where the Internet went.Īs designers, we too often want design to be about making things pretty. Every time Facebook moves a pixel, there are riots in the streets. ![]() It sounds like such a small benefit, but remember that typical users hate change. I’m betting that when he sees the new Edge icon, he won’t miss a beat. ![]() The next time he buys a computer, the first thing he’ll look for is that familiar “e” icon, welcoming him like an old friend. All he knows is that “e” is the icon that he clicks to get to the Internet. He knows nothing of IE’s bad reputation in the developer world, nor does he care. Now, aesthetic appeal aside, the fact that the Edge logo looks an awful lot like the IE one is actually a great thing from the average user’s perspective. It’s obviously not going to win any logo design awards (at least I hope not). So if they want to leave the past behind, why the heck does the new Edge logo look almost just like the old Internet Explorer logo? Yep, It’s Uglyįor starters, I’ll say that, on its own, I think the logo is actually pretty ugly. Microsoft wants to shed years of baggage and bad reputation by killing Internet Explorer and launching the new Microsoft Edge.
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